Growing Your Haircolor Clientele
Day 1 (9:30 - 11:00)
Day 1 (2:00 - 3:30)
Day 2 (9:30 - 11:00)
Day 2 (2:00 - 3:30)
To be successful, every professional haircolorist needs to do more than great hair. Growing and keeping a vibrant clientele is a must, and you can't always count on your salon or others to grow it for you. This class includes strategies for marketing yourself, how to implement a winning referral program and a cost effective direct mail approach. Kate and Chris are going to revamp your method of tracking where your business comes from and how to leverage those numbers to reach your goals. This class will prepare you to take those big steps to market yourself outside of your salon. The Halls also cover getting the most out of walk-ins, improving your client's in-salon experience and what it means to be a professional.
Kate and Chris Hall
Kate Hall has been a licensed cosmetologist since 1988 working in top commission salons in the Omaha area and as an instructor for Stewart's Hairstyling School. After moving to Denver, Kate worked as a major manufacturer rep. She then responded to the urge to get back behind the chair as a booth rent stylist in 2006. Starting in a new location with no clientele, in five years she grew her current hairstyling business into a steady six figure income and did it working in the salon only 4 days a week, no Saturdays. Kate attributes much of this success to becoming an American Board Certified Haircolorist in 2011.
Chris Hall has been running businesses since his teen years. He started writing ad copy at the age of 15. He has managed both brick and mortar stores as well as online retail websites. Chris spent 14 years in the education and mental health fields where he developed his background as a communication specialist and personal growth instructor. This class offers a unique blend of hairstyling, business and life skills experience.
The outline for this class is available as a PDF document. You'll need Adobe Acrobat Reader to view and print its contents.To save the outline to your desktop, right-click (for Macintosh users, press your control key down and click) and choose the option to save, save as or save file (whichever is offered), then save to a location where you can find the file for your viewing/printing pleasure. Alternatively, you can view the PDF, then choose File>Save As... from the browser window to save the PDF to your desktop (or chosen location).