Public Relations Using Social Networking

Class Description

Day 1 (11:00 - 12:30)
Day 1 (3:30 - 5:00)

They’re back at the Summit! Power communicators Sharon Esche and Alexander Irving are back again for another intense get into it workshop offered exclusively to ABCH Summit attendees. This time, they will share with you and show you how today’s ‘forward’ balance of social media combined with ‘foundational’ media work is your current secret to enhancing your brand, your image, and your business. Their take on ‘Publicity versus Public Relations’ is a must-hear as you evaluate where you are now in your PR planning and where you need to go as a colorist, stylist, and owner.

Instructor(s)

Sharon Esche, Alexander Irving

Sharon Esche and Alexander Irving have served the beauty industry for over 30 years with some of the industries most prestigious clients. They have the pulse of the beauty business and the savvy to serve the small business owner. This class will show you PR does not have to be expensive if you do it right. Last year’s class attendees gave them rave reviews. They are back again with a whole new format. This year‘s class is in a workshop format. This class is sensational.



Class Outline

Public Relations Using Social Networking

Adobe Acrobat Reader

The outline for this class is available as a PDF document. You'll need Adobe Acrobat Reader to view and print its contents.

To save the outline to your desktop, right-click (for Macintosh users, press your control key down and click) and choose the option to save, save as or save file (whichever is offered), then save to a location where you can find the file for your viewing/printing pleasure. Alternatively, you can view the PDF, then choose File>Save As... from the browser window to save the PDF to your desktop (or chosen location).